Kleinhardt Business Consultants
Capabilities

Kleinhardt Market Research

Key Skills

A marketing strategy is an integral and important part of the operation of any organisation, and is the part of the overall Business Plan that sets the long-term direction for the firm.

Market research is an investment not a cost. The most successful business is based on filling an indentified market need, or 'niche', rather than trying to create demand once the product is in place.

Our market researchers will look at:

  • Current Industry trends
  • Defining market size
  • Competitor analysis
  • Price sensitivity
  • Product and service analysis
  • Target Market and Trade Area Analysis
  • Customer Profile and loyalty
  • Corporate Imagery and recognition

A marketing strategy includes the commitment of marketing resources towards meeting the goals of the business and is designed to:

  • Make more effective use of the marketing dollar
  • Focus all your marketing towards a desired goal
  • Ensure that your marketing is consistent and coordinated
  • Help prepare for changes in the market
  • Prepare an advertising budget and action plan

Kleinhardt has conducted numerous market research assignments which have all provided our clients with valuable information on which to base their forward planning. Who wants them, where are they, how to get the products and services to the market? Will it be profitable?

For specific information or to make an appointment please contact us on (07) 4040 7100 or send an email to prosper@kleinhardt.com.au. Your first meeting with us is obligation free.

Market Research Case Studies

  1. Kleinhardt's has been retained by several new information technology companies and manufacturing to produce Marketing feasibility studies, business plan and information memorandum which allowed the company to obtain funding from external investors and government COMET grant.

  2. Kleinhardt, on behalf of the Investment Promotion Authority of Papua New Guinea, undertook the Integrated Investment Profiling Program (IIPP) to develop pre-feasibility studies, business and market plans for proposed enterprises including:

    • Forestry, timber processing and export
    • Aquaculture
    • Rubber plantations and processing operations
    • Fishing and seafood processing
    • Mining support facilities and services
    • Tourism
    • Hotels & hospitality
    • Coffee production and processing
    • Real estate development
    • Artifacts and cottage industries.

    This attracted investment and employment opportunities and Kleinhardt negotiated successful outcomes with several investors.

  3. Kleinhardt formulated a business and marketing plan for commercial builders who were facing significant challenges with interstate competition. This resulted in new directions and a succession plan involving skills transfer to the next generation in a formal and disciplined way.
  4. Kleinhardt conducted several successful investigations and negotiations of acquisitions of regional energy distributors on behalf of a corporatised State Government Authority. The due diligence, business plans and market scans provided the successful integration of these businesses.
  5. Kleinhardt was selected to create a Business Plan for a consultancy business that was primarily involved in the disability sector but had a desire to broaden its target market and also concentrate on the corporate sector in the Far North Queensland. Kleinhardt initiated preliminary contact with potential strategic alliances for the business and then arranged and accompanied the client to several appointments to identify relationship and collaboration opportunities.
  6. Kleinhardt was selected to produce a Business Plan for a tropical fruit winery. Kleinhardt assisted the business with marketing options, initiated some potential alliances and future clients in addition to conducting primary research into the market demand and use for the product
    7.